The holiday season is one of the most exciting (and hectic) times of the year for restaurants. Whether it’s family gatherings, company parties, or friends getting together to celebrate, people are looking for places to dine and enjoy the festive spirit. If you want to stand out and attract more customers, social media is your ally. Here’s how you can use it to promote your restaurant in a way that feels authentic and engaging.
Share Festive, Real-Time Content
Everyone loves seeing restaurants getting into the holiday spirit, so show off what makes your place special. Post photos of your holiday decorations, your staff dressed in festive outfits, and your seasonal menu items.
Give your followers a peek behind the scenes. Post a video of your team prepping for a busy night or share a quick reel of your bartender whipping up a festive cocktail. These moments make your restaurant feel more human and relatable, and your followers will love the inside look. This is also a great opportunity to share the atmosphere, the food, and cocktails at your restaurant.
Offer Irresistible Holiday Promotions
People love a good deal, especially during the holidays. Use platforms like Instagram and Facebook to announce limited-time specials, such as a meal discount or a seasonal “buy one, get one free.” These promotions will increase your traffic.
Running a social media contest is another great way to increase engagement and get more eyes on your establishment. For example, you could ask followers to tag a friend in the comments for a chance to win a holiday dinner or a gift card. These contests create a sense of excitement and give you an easy way to reach a wider audience.
Gift cards are another great holiday promotion. Advertise special gift card deals, such as “Buy $100, get $20 free.” Customers are always looking for last-minute gift ideas, and offering gift cards can bring in additional revenue.
Show Off Your Holiday Menu
One of the biggest draws for diners during the holidays is the unique, seasonal dishes they can’t get at other times of the year. Take some time to capture high-quality photos of your seasonal dishes and drinks—people eat with their eyes first, after all.
It is also important to highlight seasonal cocktails or specialty beverages. Sharing a quick video of your bartender shaking up a holiday cocktail can be fun and engaging. This is the kind of content that makes people want to stop in for a drink.
Use Stories, Reels, and Live Videos to Keep Things Exciting
When it comes to social media, the more real-time content you can share, the better. Platforms like Instagram and Facebook have so many features to keep your audience engaged. Use Instagram Stories to share quick updates about your holiday specials or behind-the-scenes moments from your kitchen.
Live videos are another way to build a personal connection with your followers. Go live to answer questions about your holiday menu, give a tour of your festive space, or even show your chef preparing a dessert. These interactions can create a sense of excitement and urgency, making your followers feel like they’re part of something special.
Plan Ahead with a Holiday Content Calendar
The holidays fly by quickly, so having a content calendar can help you stay on top of your social media game. Plan out your posts in advance, mixing up holiday promotions, behind-the-scenes content, and interactive posts to keep your audience engaged. And don’t forget to use holiday-related hashtags like #HolidayDining or #FestiveEats to help new customers find your posts.
