As consumer preferences are shifting towards healthier options, beverages like smoothies have become a popular choice. Recognized for their convenience and delicious blend of fruits and vegetables, smoothies offer a refreshing and nutritious alternative to traditional drink options.
Summer is the perfect time to introduce smoothie specials to your menu, attracting both health-conscious customers and those looking for a refreshing treat. Offering these specials creates a great opportunity to increase your restaurant’s revenue. Here are 5 strategies for maximizing your revenue from smoothies:
Offer customizable options
Customizable options are a great way to enhance your customer experience. Allow customers to choose their preferred base (e.g., dairy milk, almond milk, coconut water), fruits, sweeteners, and add-ins (e.g., protein powder, vegetables, chia seeds). This level of personalization not only increases customer satisfaction but also encourages repeat visits.
Provide different size options
Providing a range of size alternatives allows you to appeal to different price points, maximizing your revenue potential. Smaller portions may be priced lower to attract budget-conscious customers or those seeking a quick snack. While larger sizes with premium ingredients justify a higher price point.
By introducing new flavors and ingredients, you keep your menu fresh, exciting, and relevant. Consider incorporating seasonal fruits, exotic ingredients, and trending superfoods to attract adventurous palates and capture the attention of health-focused customers.
Add functional smoothies for wellness
Making specialty and functional smoothies means mixing up special combinations that not only taste great but also cater to particular dietary needs. These smoothies go beyond traditional fruit-based options to incorporate superfoods, nutrient-rich ingredients, and targeted formulations designed to address various wellness concerns such as energy boosters, and digestive aids.
Encourage cross-selling
Promote cross-selling by suggesting additional menu items to complement smoothie orders, like snacks, salads, or sandwiches. Consider offering combo deals where customers can enjoy a smoothie alongside another item at a discounted price.
Adding these delicious summer smoothie specials to your menu can attract more customers, increase sales, and boost your profits during the warmer months. By offering a variety of refreshing and flavorful options, you can cater to a wide range of preferences, ensuring that every customer is satisfied. So why wait? Get creative in the kitchen and start blending up!
If you are looking for the perfect blender, our partner Speciality Beverage Solutions offers the most advanced commercial blenders in the market combining durability, power, and exciting features.
Contact us today at 1-800-670-6800 to learn more about our programs and how we can help your restaurant increase revenue and reduce costs.
