soft crush is the premier distributor of non-alcoholic wine, spirits, and cocktails in Canada, carefully curated by a team of sommeliers with a taste for authenticity. Sophisticated non-alcoholic options have never been more in demand, as people increasingly embrace the sober-curious, moderation, and health-conscious trends. Our portfolio of products offers your clientele the refined options they’re craving.
Why pour them a glass of water when you can sell them a glass of non-alcoholic wine from a producer who has built their reputation on generations of winemaking? Our ready-to-drink selection of alcohol-free cocktails and spirits will fit in on the most creative cocktail lists, and your inclusive hospitality will prove its value with the growing number of consumers looking to cut back on alcohol, without compromising on flavour.